Our Team
Michael Bayler, Founder and CEOMichael has been called a media visionary, a nice enough bloke, and many, many other names. He has, in 15 years in digital and 25 in media and entertainment, developed insights and opportunities for many of the world's biggest businesses. Michael's particular expertise is the development of consumer value-based innovations for brands, rights owners, channels and technology providers seeking to exploit the massive shifts in media and communication that began with the Internet. He is the author, with David Stoughton, of the seminal book, Promiscuous Customers: Invisible Brands - Delivering Value in Digital Markets, and writes and speaks far too frequently on this stuff. |
The Rights Marketing PeopleWe've been fortunate to attract into the Rights Marketing orbit not only some very courageous, visionary clients, but also a small core group of immensely talented, principled and energetic senior marketing professionals. The Rights Marketing consulting team, led by Michael, with key support from project director Jane Gough, blends expertise from "Advertising 2.0" (Brian Millar, creative director and founder of Brand Tacticians), media and entertainment (Steve Brown, culture and music repertoire), and value and risk management (David Stoughton). |
Key Rights Marketing PartnersWe're also very proud to be associated with Music Ally (digital media research and insight). |
