I published a book in 2002 with my friend and colleague David Stoughton, "Promiscuous Customers: Invisible Brands". We were fortunate to work with a publisher who encouraged us to thoroughly explore the vexing subject of value in digital markets. We came to see that the impacts on culture, communications and commerce of the technologies we now take for granted, lie far beyond just media. Everything - most importantly, the mind of the new "citizen-consumer" - is rewired. Everything changes.

A lot - if not all - of what we predicted has happened since, and a fair bit continues to do so. We can claim, often without laughing, that "we wrote the book" on consumer-centric marketing and innovation strategy. If you're dealing with these types of issue in your business, drop us a line and we'll happily send you a copy.

In 2005, I set up The Rights Marketing Company, to offer a strategic marketing service to clients who recognise that a combination of old-fashioned rigour, probing methodology and bold, fresh thinking are essential to meeting today's bewildering challenges.

Again we've been lucky - this time with the clients we have the privilege to work with. They've come to us with marketing and communication challenges that lie far outside the norm. In particular we're working with iconic brands across consumer goods, media and entertainment whose biggest need is to reconnect with the citizen-consumer.

And that's where you find us. Working outside the norm, in The Age of Engagement.

If this is where you find your business, and you'd like help from a senior team of creative strategists, who can rapidly and sure-footedly create with you that Great Leap Forward, please get in touch and let's talk about how we can help you.

Thanks for reading and we hope to meet you soon.

Michael Bayler
Founder and CEO